To give you a fix on commitment and motivation it’s important to establish the key drivers of engagement in your business
Based on our definition of engagement there are a number of topics that are common to most organisations and should be included in any survey on the subject, for example
Satisfaction
- Pay and benefits
- Physical working conditions, resources and technology
- Training and development
- Communication and teamworking
- Local management style
Commitment
- Pride in the organisation and its service/products
- Willingness to recommend it to others
- Loyalty to one’s team / the organisation
For these topics we would suggest using standard normative questions to facilitate comparisons with other organisations.
But there will be other issues that are specific to your business. You may already know them, but to be sure you have included all relevant subjects, it’s useful to run some focus groups with a cross-section of employees from across the organisation.
The data from these discussions will provide the basis for your questionnaire.