Every employee survey is designed to meet specific goals and the topics included must therefore be relevant to those aims. To pinpoint those topics, we conduct preliminary research with a cross-section of employees and managers who together make up a microcosm of the organisation.
On completion of the research we report back on the themes and issues which have emerged. We discuss with you whether these are relevant to the survey and should be included in the questionnaire. This so called ‘topic list’ forms the basis of the questionnaire.